Did you know that posts with pins receive 70% more repin opportunities than those without? If you pin something to your Pinterest profile, you could reap as much as 70% more repins or clicks than you do if you pin it from your website. The benefits of Pinterest reach even beyond the images you pin. Pinners who repin your content increase the likelihood they’ll visit your site, which will generate web traffic for you.

Pinterest is the largest driver of traffic to blogs on the internet. It comes as no surprise that it generates more traffic than all of the other social networks combined. With this, it is just reasonable that you work on boosting the engagement for this particular social media network. How? Well, you might like to check on the following best tips to boost your Pinterest engagement:

  • It’s time for multiple boards. Pinterest is a social media platform that lets you share cool things you find online with others. When starting your Pinterest account, you are faced with choosing which niche you want to pin in. Whether it’s fashion, home decor, gardening, or beauty (or a combination of these,) there are many topics to choose from. You need to choose wisely and first understand what your audience wants, what they like, and how they like to find it. Pinterest is a visual medium, so it follows that your audience will want to see images. A great way to understand your audience is to look at their boards. Because interest on Pinterest is highly personalized, you can narrow your search to only show pins from specific boards based on your interests. For example, if you have your own blog, you can pin blog posts from your blog to boards related to your blog. And it’s easy to create boards: just go to your Pinterest page and click on the “Boards” tab at the top to create a new one.
  • Share some tutorials. If you think the art of Pinterest (specifically, the art of getting likes on your pins) is easy, you’re right. (If you’re not, you already know you’re doing something wrong.😉) But, if you’re just launching your Pinterest account, getting started can feel intimidating. Pinterest users tend to be very visual, so creating relatable, interesting, and helpful pins is essential. One way you can stand out in the Pinterest world is to create tutorials and guides that show off how to do a specific task. With the introduction of Pinterest’s new Discover Feed, it’s more important than ever to create a consistent visual experience that catches the attention of your followers and makes them want to interact with your brand.
  • Consider pinning creative, engaging photos to your boards. Pinterest is a great site to share your ideas and passions with an audience—up to 750 million people visit it every month. Pinterest is a marketing dream come true since it forces you to think like your audience, helping you see what they see and what they want. To maximize the power of Pinterest for marketing, consider pinning creative, engaging photos to your boards. Pinterest loves visuals, and gorgeous photos that grab your followers’ attention are the best way to drive engagement.
  • Opt for a longer image to stand out on Instagram’s Boards. Long formatted pins are 6″ x 9″ or 11″ x 14″ images. While these dimensions are huge, they are perfect for sharing longer content on Pinterest. When using long pins, try adding custom text widgets or rich pins. Rich pins give pins additional information that cannot be conveyed in a regular pin. For example, rich pins can include reviews, pricing information, and more.
  • Be consistent with your content schedule. You put a lot of time into creating quality content for your Pinterest page, but all your hard work is wasted if you’re not getting engagement. If you want to grow your Pinterest following fast, one of the biggest mistakes you can make is not scheduling your pins. When you schedule pins, you pin content at certain intervals throughout the day, making it more likely to catch the eye of more viewers. But if you only pin at peak times, such as when your followers are online and online at the same time, you can end up losing more followers than you gain.
  • Use Pinterest Analytics. Use Pinterest Analytics to find what your audience wants. This is one of the top tips to boost your Pinterest engagement. This is quite a surprising and obvious finding. Pinterest is a social media platform with more than 150 million users worldwide if you haven’t figured it out yet. It is a relatively popular site, with its number of users growing by 50% each year. Therefore, it’s wise for marketers and business owners to make use of this social platform and utilize it to attract more traffic to their sites.

 Are you wondering how to boost your Pinterest engagement? (We all are.) Pinterest is an image-centric social media platform, which makes it easy to share visual content. But like other social networks, engagement is the name of the game. Fortunately, there are ways to boost your engagement on Pinterest, whether you’re a beginner or an expert.

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